Spotify's non-IPO: The company wanted a calm stock-market debut, and that's what it got – Los Angeles Times

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On the demand side of the equation, there are a number of reasons for investors to get excited about being able to buy the stock. Spotify offers investors their best opportunity to invest in the music business, which recently has rebounded from 15 years of decline. All three major record labels are either private or owned by large conglomerates, while Pandora Media Inc., owner of the world’s largest online radio service, is valued at just $1.2 billion.

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